Reinforcing its rapid retail expansion, Northeast India’s largest dairy cooperative brand “Purabi” inaugurated a new milk booth near Nehru Park, Guwahati, as part of its collaboration with the Guwahati Metropolitan Development Authority (GMDA). The initiative aims to make high-quality dairy products more accessible to park-goers, morning walkers, students, and residents. The booth was inaugurated by Jogen Mohan, Minister of Cooperation, alongside senior officials from GMDA and Purabi.

Under the collaboration, GMDA has provided three locations for setting up Purabi prefabricated milk booths, with two more booths planned soon near Shradhanjali Kanan on RG Baruah Road and Atal Udyan, Adabari. Minister Jogen Mohan praised Purabi’s efforts to empower farmers and provide safe, nutritious dairy products across Assam, aligning with Assam Chief Minister Dr. Himanta Biswa Sarma’s Assam Dairy Development Plan targeting 10 lakh liters of milk per day in the cooperative sector.

Purabi products are manufactured by West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) and marketed by North East Dairy and Foods Limited (NEDFL), a joint venture between the Assam government and National Dairy Development Board (NDDB). The prefabricated booths, funded by the World Bank’s APART Project, are equipped with modern cold-chain facilities to ensure product freshness and safety. This expansion enhances consumer convenience and supports Assam’s dairy ecosystem while creating new livelihood opportunities through Purabi’s franchise-based kiosk model. The Nehru Park booth joins Purabi’s network of kiosks across high-traffic locations in Guwahati, including the GMCH campus, ISBT Khanapara, Janata Bhawan, and the Assam State Zoo area.​

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