In a landmark move to elevate Tripura’s Queen Pineapple on the global stage, Agriculture and Farmers Welfare Minister Ratan Lal Nath unveiled a Rs 132 crore project under the Union Ministry of DoNER at the 5th CII Tripura Pineapple Festival 2025. The initiative aims to strategically brand and market the GI-tagged Queen pineapple internationally, leveraging its unique aroma, sweetness, and Geographical Indication status. With plans for year-round cultivation, advanced supply chain infrastructure, and digital marketing, the project seeks to bridge productivity gaps, reduce post-harvest losses, and significantly boost farmer incomes. Supported by the Ministry of Development of North Eastern Region, this effort is set to transform Tripura into a global player in the tropical fruit market while promoting sustainable and market-driven agricultural growth.