Whisky brand All Seasons is under fire after allegedly featuring Assam’s iconic Rang Ghar and the sacred Kamakhya Temple in a recent advertisement, sparking widespread outrage across the state. The promotional content has been condemned for its insensitivity toward Assam’s cultural and spiritual heritage. Social media users, student groups, and political leaders have called for the ad’s removal, citing deep disrespect toward revered sites. The Aam Aadmi Party’s Assam unit filed an FIR against the company at Dispur Police Station on July 21. Meanwhile, the Kamakhya Temple administration demanded the immediate withdrawal of any imagery involving the temple. The All Assam Tai Ahom Students’ Union also slammed the brand for exploiting Rang Ghar, a cultural symbol of the Tai Ahom community, stating it hurt public sentiments.